Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.

This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focu...

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Hlavní autoři: Hashim, Haslinda, Raja Yusof, Raja Nerina, Hussin, Siti Rahayu, Abdullah, Aman Asnida
Médium: Článek
Jazyk:English
Vydáno: School of Business of Economics (SPE), Universiti Putra Malaysia (UPM) 2023
On-line přístup:http://psasir.upm.edu.my/id/eprint/107202/1/Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf
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