Customer-driven marketing strategy at Era Fabrique Sdn. Bhd.

This case is about Era Fabrique an interior design and furniture company established by Aman Asnida in 2001. Era Fabrique positions itself as a one stop interior solution centre, offering a complete range of design and build services for the transformation of property. Era Fabrique’s has always focu...

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Bibliografiska uppgifter
Huvudupphovsmän: Hashim, Haslinda, Raja Yusof, Raja Nerina, Hussin, Siti Rahayu, Abdullah, Aman Asnida
Materialtyp: Artikel
Språk:English
Publicerad: School of Business of Economics (SPE), Universiti Putra Malaysia (UPM) 2023
Länkar:http://psasir.upm.edu.my/id/eprint/107202/1/Customer_Driven_Marketing_Strategy_at_Era_Fabrique_Sdn._Bhd.pdf
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