What drives travellers adoption of online travel reviews? integrating helpfulness with information adoption factors
Online travel reviews are shared by individuals who have experienced and consumed tourism products and services. Consumers perceptions, evaluations, and experiences towards any product or service are highlighted in online reviews. This study investigates the factors that drive travellers adoption of...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Taylor's University
2023
|
| 在线阅读: | http://psasir.upm.edu.my/id/eprint/108491/1/108491.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|