TY  - JOUR
T1  - Perceived impact of the COVID-19 pandemic on entertainment events in Malaysia
A1  - Ismail, Khairiah
PB  - Taylor and Francis
YR  - 2023
UL  - http://discoverylib.upm.edu.my/discovery/Record/oai:psasir.upm.edu.my:109490
AB  - The purpose of this paper is to examine the impact of COVID-19 on Malaysian entertainment events by examining the risk assessments, responses and control measures taken by event organisers. Utilising a qualitative method, in-depth interviews were conducted with seven informants—organisers who actively organised entertainment events before the COVID-19 pandemic. From the coding analysis using the Atlas.ti software, four major themes emerged: event cancellation and postponement, financial loss, unemployment and unsatisfactory virtual events. However, there is a limitation in the context of previous literature, especially in the creative industry. The findings are relevant to event managers, who can use the insights as a reference for their business growth and consolidation.
ER  -