Ethical banking behavior among millennials and Gen-Z in Malaysia
Purpose: This study aims to determine the factors that influence ethical banking behavior among millennials and Gen-Z in Malaysia. Design/methodology/approach: A stratified sample of 525 millennials and Gen-Z of Malaysian banking customers was used. Extended ethical decision-making (EDM) model was t...
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| Autori principali: | , , , |
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| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
Emerald Publishing
2024
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| Accesso online: | http://psasir.upm.edu.my/id/eprint/112806/1/112806.pdf |
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