Driver and barrier of purchase intention on group buying app
The global group-buying app usage rate has dramatically increased in mobile phone-based marketing. Because of its economic value and social benefits, many enterprises regard group buying apps as an essential online marketing and brand-building channel. Therefore, studying consumers’ purchase intenti...
Guardat en:
| Autors principals: | , , |
|---|---|
| Format: | Article |
| Idioma: | English |
| Publicat: |
Elite Scientific Publications
2024
|
| Accés en línia: | http://psasir.upm.edu.my/id/eprint/113091/1/113091.pdf |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
Sigues el primer a deixar un comentari!