Driver and barrier of purchase intention on group buying app
The global group-buying app usage rate has dramatically increased in mobile phone-based marketing. Because of its economic value and social benefits, many enterprises regard group buying apps as an essential online marketing and brand-building channel. Therefore, studying consumers’ purchase intenti...
Uloženo v:
| Hlavní autoři: | , , |
|---|---|
| Médium: | Článek |
| Jazyk: | English |
| Vydáno: |
Elite Scientific Publications
2024
|
| On-line přístup: | http://psasir.upm.edu.my/id/eprint/113091/1/113091.pdf |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
Buďte první, kdo okomentuje tento záznam!