Driver and barrier of purchase intention on group buying app
The global group-buying app usage rate has dramatically increased in mobile phone-based marketing. Because of its economic value and social benefits, many enterprises regard group buying apps as an essential online marketing and brand-building channel. Therefore, studying consumers’ purchase intenti...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elite Scientific Publications
2024
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/113091/1/113091.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!