Driver and barrier of purchase intention on group buying app
The global group-buying app usage rate has dramatically increased in mobile phone-based marketing. Because of its economic value and social benefits, many enterprises regard group buying apps as an essential online marketing and brand-building channel. Therefore, studying consumers’ purchase intenti...
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| Auteurs principaux: | , , |
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| Format: | Article |
| Langue: | English |
| Publié: |
Elite Scientific Publications
2024
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| Accès en ligne: | http://psasir.upm.edu.my/id/eprint/113091/1/113091.pdf |
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