Exploring hedonic and status appeals of vacation among Malaysian female travelers and implication on marketing
The region-wide market trend shows the emergence of a female market for outbound travel. Personal travel forms a component of hybrid lifestyles of women today. More Malaysian women travel attributed to mindset shifts from traditional role to modem role, aided by entry of low cost carriers and online...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
World Cultural Tourism Association
2010
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| Διαθέσιμο Online: | http://psasir.upm.edu.my/id/eprint/22797/1/Exploring%20hedonic%20and%20status%20appeals%20of%20vacation%20among%20Malaysian%20female%20travelers%20and%20implication%20on%20marketing.pdf |
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