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Customer knowledge management application in Malaysian mobile service providers

In this paper, the aim was to examine the essentially of Customer Knowledge Management (CKM) in Malaysia mobile service providers. In addition, how would customers accept CKM would be discussed. The survey respondents were limited to college students from three main university of Malaysia. It is fou...

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Główni autorzy:	Sulaiman, Shamsuddin, Mohd Ariffin, Mohd Khairol Anuar, Esmaeilian, Gholamreza, Faghihi, K., Baharudin, B. T. Hang Tuah
Format:	Artykuł
Język:	English
Wydane:	Elsevier 2011
Dostęp online:	http://psasir.upm.edu.my/id/eprint/23457/1/23457.pdf
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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