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Tourism images for three Highland destinations in Malaysia as perceived by tourists.

This paper focuses on comparing the destination image among the three highlands in Malaysia (Cameron Highlands, Fraser's Hill and Genting Highlands) as perceived by the tourists. A self-administered survey was used to collect data from 1200 respondents intercepted by using stratified sampling t...

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Asıl Yazarlar: Aziz, Azlizam, Zainol, Nurul Amirah
Materyal Türü: Makale
Dil:English
English
Baskı/Yayın Bilgisi: Forest Research Institute Malaysia 2010
Online Erişim:http://psasir.upm.edu.my/id/eprint/23969/1/Tourism%20images%20for%20three%20Highland%20destinations%20in%20Malaysia%20as%20perceived%20by%20tourists.pdf
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id oai:psasir.upm.edu.my:23969
record_format eprints
spelling oai:psasir.upm.edu.my:23969 http://psasir.upm.edu.my/id/eprint/23969/ Tourism images for three Highland destinations in Malaysia as perceived by tourists. Aziz, Azlizam Zainol, Nurul Amirah This paper focuses on comparing the destination image among the three highlands in Malaysia (Cameron Highlands, Fraser's Hill and Genting Highlands) as perceived by the tourists. A self-administered survey was used to collect data from 1200 respondents intercepted by using stratified sampling technique. Forty-one image attributes were factor analysed and compared among the three highlands using Multivariate Analysis of Variance (MANOVA). This study managed to identify 6 images for the three destinations and subsequently labelled as "accessibility and services", "local attractions and facilities", "general mood and vacation atmosphere", "leisure and recreational activities", "natural surroundings", and "nature heritage and ambience". Results also indicated several images which are unique to each individual destination. Genting Highlands was perceived to be synonymous with "leisure and recreational activities", Fraser's Hill with "general mood and vacation atmosphere" and Cameron Highlands with "local attractions and facilities". The findings of the study provided theoretical and practical implications for the tourism, authorities of Malaysia in order to manage and promote their destinations in a meaningful way. Forest Research Institute Malaysia 2010-01 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/23969/1/Tourism%20images%20for%20three%20Highland%20destinations%20in%20Malaysia%20as%20perceived%20by%20tourists.pdf Aziz, Azlizam and Zainol, Nurul Amirah (2010) Tourism images for three Highland destinations in Malaysia as perceived by tourists. Malaysian Forester, 73 (1). pp. 87-99. ISSN 0302-2935 http://www.frim.gov.my/‎ English
institution UPM IR
collection UPM IR
language English
English
description This paper focuses on comparing the destination image among the three highlands in Malaysia (Cameron Highlands, Fraser's Hill and Genting Highlands) as perceived by the tourists. A self-administered survey was used to collect data from 1200 respondents intercepted by using stratified sampling technique. Forty-one image attributes were factor analysed and compared among the three highlands using Multivariate Analysis of Variance (MANOVA). This study managed to identify 6 images for the three destinations and subsequently labelled as "accessibility and services", "local attractions and facilities", "general mood and vacation atmosphere", "leisure and recreational activities", "natural surroundings", and "nature heritage and ambience". Results also indicated several images which are unique to each individual destination. Genting Highlands was perceived to be synonymous with "leisure and recreational activities", Fraser's Hill with "general mood and vacation atmosphere" and Cameron Highlands with "local attractions and facilities". The findings of the study provided theoretical and practical implications for the tourism, authorities of Malaysia in order to manage and promote their destinations in a meaningful way.
format Article
author Aziz, Azlizam
Zainol, Nurul Amirah
spellingShingle Aziz, Azlizam
Zainol, Nurul Amirah
Tourism images for three Highland destinations in Malaysia as perceived by tourists.
author_facet Aziz, Azlizam
Zainol, Nurul Amirah
author_sort Aziz, Azlizam
title Tourism images for three Highland destinations in Malaysia as perceived by tourists.
title_short Tourism images for three Highland destinations in Malaysia as perceived by tourists.
title_full Tourism images for three Highland destinations in Malaysia as perceived by tourists.
title_fullStr Tourism images for three Highland destinations in Malaysia as perceived by tourists.
title_full_unstemmed Tourism images for three Highland destinations in Malaysia as perceived by tourists.
title_sort tourism images for three highland destinations in malaysia as perceived by tourists.
publisher Forest Research Institute Malaysia
publishDate 2010
url http://psasir.upm.edu.my/id/eprint/23969/1/Tourism%20images%20for%20three%20Highland%20destinations%20in%20Malaysia%20as%20perceived%20by%20tourists.pdf
_version_ 1819294714767081472
score 13.4562235

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