Εξώφυλλο

Building a unique online corporate identity

Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are effectively used to develop a unique corporate ide...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Abdullah, Zulhamri, Md Nordin, Shahrina, Abdul Aziz, Yuhanis
Μορφή:	Άρθρο
Γλώσσα:	English
Έκδοση:	Emerald Group Publishing 2013
Διαθέσιμο Online:	http://psasir.upm.edu.my/id/eprint/28295/1/Building%20a%20unique%20online%20corporate%20identity.pdf
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

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