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Building a unique online corporate identity

Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are effectively used to develop a unique corporate ide...

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書誌詳細
主要な著者:	Abdullah, Zulhamri, Md Nordin, Shahrina, Abdul Aziz, Yuhanis
フォーマット:	論文
言語:	English
出版事項:	Emerald Group Publishing 2013
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/28295/1/Building%20a%20unique%20online%20corporate%20identity.pdf
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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