Building a unique online corporate identity
Purpose: The purpose of this paper is to examine the current state of mission and vision statements on corporate websites of Malaysian and Singaporean corporations based on Aaker's brand personality dimensions and analyze how the dimensions are effectively used to develop a unique corporate ide...
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| Principais autores: | , , |
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| Formato: | Atigo |
| Idioma: | English |
| Publicado em: |
Emerald Group Publishing
2013
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| Acesso em linha: | http://psasir.upm.edu.my/id/eprint/28295/1/Building%20a%20unique%20online%20corporate%20identity.pdf |
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