Development of rural herbal entrepreneurship in Malaysia

The purpose of this research is to highlight the critical success and failure factors among rural Malay herbal entrepreneurs in Malaysia. As this was an exploratory research, a case study method was used as it gave an in-depth explanation on the issues regarding rural herbal entrepreneurship. This s...

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Hlavní autoři: Paul, Kamal Chandra, Hamzah, Azimi, Abu Samah, Bahaman, Ismail, Ismi Arif, Alby, Jeffrey Lawrence D'Silva
Médium: Článek
Jazyk:English
Vydáno: Canadian Center of Science and Education 2013
On-line přístup:http://psasir.upm.edu.my/id/eprint/28997/1/28997.pdf
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