Corporate social responsibility: adoption of green marketing by hotel industry
This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protect...
Wedi'i Gadw mewn:
| Prif Awduron: | , |
|---|---|
| Fformat: | Erthygl |
| Iaith: | English |
| Cyhoeddwyd: |
Canadian Center of Science and Education
2013
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| Mynediad Ar-lein: | http://psasir.upm.edu.my/id/eprint/29000/1/29000.pdf |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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Byddwch y cyntaf i adael sylw!