Corporate social responsibility: adoption of green marketing by hotel industry
This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protect...
Tallennettuna:
| Päätekijät: | , |
|---|---|
| Aineistotyyppi: | Artikkeli |
| Kieli: | English |
| Julkaistu: |
Canadian Center of Science and Education
2013
|
| Linkit: | http://psasir.upm.edu.my/id/eprint/29000/1/29000.pdf |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|