Factors affecting the development of long-term relationships among SME entrepreneurs in the Malaysian agro-based industry
A strategy based on long-term relationships is considered one of the most effective options, especially for small and medium enterprises (SMEs), to be competitive and sustainable in the market. There are many benefits that can be obtained from long-term relationships that include efficiency and effe...
সংরক্ষণ করুন:
| প্রধান লেখক: | , , , |
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| বিন্যাস: | প্রবন্ধ |
| ভাষা: | English |
| প্রকাশিত: |
Routledge
2013
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| অনলাইন ব্যবহার করুন: | http://psasir.upm.edu.my/id/eprint/29331/1/Factors%20affecting%20the%20development%20of%20long-term%20relationships%20among%20SME%20entrepreneurs%20in%20the%20Malaysian%20agro-based%20industry.pdf |
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