Malaysian consumers’ willingness-to-pay for functional food.
Consumers are changing their eating habits and paying more attention to food quality or food safety and are looking beyond the basic nutritional benefits as a way to improve their quality of life and for extending their life expectancy. These phenomena provide a great market opportunity for developi...
Gorde:
| Egile Nagusiak: | Phuah, Kit Teng, Rezai, Golnaz, Mohamed, Zainalabidin, Shamsudin, Mad Nasir |
|---|---|
| Formatua: | Conference or Workshop Item |
| Hizkuntza: | English English |
| Argitaratua: |
2012
|
| Sarrera elektronikoa: | http://psasir.upm.edu.my/id/eprint/31467/1/ID%2031467.pdf |
| Etiketak: |
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