Moderating role of product involvement on the relationship between brand personality and brand loyalty
Drawing from observations by consumer behavior theorists and product involvement studies, the present study seeks to investigate the moderating role of product involvement on the relationship between brand personality and brand loyalty. A total of 958 respondents participated in this study. They com...
Na minha lista:
| Main Authors: | , , |
|---|---|
| Formato: | Artigo |
| Publicado em: |
Array Development
2014
|
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|