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Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers

Malaysia is the second largest producer of edible bird’s nest (EBN) in the world, but it has encountered problems when its main export market, China, imposed a ban on EBN products originating from the country. Edible bird’s nest products are products made of the hardened saliva secretions of swiftle...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Sharifuddin, Juwaidah, Ramalingam, Leelanayagi, Mohamed, Zainal Abidin, Rezai, Golnaz
التنسيق: مقال
اللغة:English
منشور في: Routledge 2014
الوصول للمادة أونلاين:http://psasir.upm.edu.my/id/eprint/37614/1/Factors%20affecting%20intention%20to%20purchase%20edible%20bird%E2%80%99s%20nest%20products%20the%20case%20of%20Malaysian%20consumers.pdf
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id oai:psasir.upm.edu.my:37614
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spelling oai:psasir.upm.edu.my:37614 http://psasir.upm.edu.my/id/eprint/37614/ Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers Sharifuddin, Juwaidah Ramalingam, Leelanayagi Mohamed, Zainal Abidin Rezai, Golnaz Malaysia is the second largest producer of edible bird’s nest (EBN) in the world, but it has encountered problems when its main export market, China, imposed a ban on EBN products originating from the country. Edible bird’s nest products are products made of the hardened saliva secretions of swiftlet birds. Purchasing intention of edible bird’s nest products is a vital variable in determining customers’ purchasing behavior for these products. This research explores how attitude, subjective norms, and perceived behavioral control can influence the buyer’s intention toward purchasing edible bird’s nest products. A total of 1,361 respondents were interviewed using a structured questionnaire from July to November 2012. Descriptive analysis, factor analysis, and multiple regression were used to analyze the data. Multiple regression analysis shows that attitude, subjective norms, and perceived behavioral control are statistically significant predictors of consumer intention toward purchasing edible bird’s nest products. Routledge 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/37614/1/Factors%20affecting%20intention%20to%20purchase%20edible%20bird%E2%80%99s%20nest%20products%20the%20case%20of%20Malaysian%20consumers.pdf Sharifuddin, Juwaidah and Ramalingam, Leelanayagi and Mohamed, Zainal Abidin and Rezai, Golnaz (2014) Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers. Journal of Food Products Marketing, 20 (suppl.1). pp. 75-84. ISSN 1045-4446; ESSN: 1540-4102 http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.946169 10.1080/10454446.2014.946169
institution UPM IR
collection UPM IR
language English
description Malaysia is the second largest producer of edible bird’s nest (EBN) in the world, but it has encountered problems when its main export market, China, imposed a ban on EBN products originating from the country. Edible bird’s nest products are products made of the hardened saliva secretions of swiftlet birds. Purchasing intention of edible bird’s nest products is a vital variable in determining customers’ purchasing behavior for these products. This research explores how attitude, subjective norms, and perceived behavioral control can influence the buyer’s intention toward purchasing edible bird’s nest products. A total of 1,361 respondents were interviewed using a structured questionnaire from July to November 2012. Descriptive analysis, factor analysis, and multiple regression were used to analyze the data. Multiple regression analysis shows that attitude, subjective norms, and perceived behavioral control are statistically significant predictors of consumer intention toward purchasing edible bird’s nest products.
format Article
author Sharifuddin, Juwaidah
Ramalingam, Leelanayagi
Mohamed, Zainal Abidin
Rezai, Golnaz
spellingShingle Sharifuddin, Juwaidah
Ramalingam, Leelanayagi
Mohamed, Zainal Abidin
Rezai, Golnaz
Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers
author_facet Sharifuddin, Juwaidah
Ramalingam, Leelanayagi
Mohamed, Zainal Abidin
Rezai, Golnaz
author_sort Sharifuddin, Juwaidah
title Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers
title_short Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers
title_full Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers
title_fullStr Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers
title_full_unstemmed Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers
title_sort factors affecting intention to purchase edible bird’s nest products: the case of malaysian consumers
publisher Routledge
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/37614/1/Factors%20affecting%20intention%20to%20purchase%20edible%20bird%E2%80%99s%20nest%20products%20the%20case%20of%20Malaysian%20consumers.pdf
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score 13.4562235

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