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Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers

Malaysia is the second largest producer of edible bird’s nest (EBN) in the world, but it has encountered problems when its main export market, China, imposed a ban on EBN products originating from the country. Edible bird’s nest products are products made of the hardened saliva secretions of swiftle...

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Bibliographische Detailangaben
Hauptverfasser: Sharifuddin, Juwaidah, Ramalingam, Leelanayagi, Mohamed, Zainal Abidin, Rezai, Golnaz
Format: Artikel
Sprache:English
Veröffentlicht: Routledge 2014
Online Zugang:http://psasir.upm.edu.my/id/eprint/37614/1/Factors%20affecting%20intention%20to%20purchase%20edible%20bird%E2%80%99s%20nest%20products%20the%20case%20of%20Malaysian%20consumers.pdf
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http://psasir.upm.edu.my/id/eprint/37614/1/Factors%20affecting%20intention%20to%20purchase%20edible%20bird%E2%80%99s%20nest%20products%20the%20case%20of%20Malaysian%20consumers.pdf

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