Factors affecting intention to purchase edible bird’s nest products: the case of Malaysian consumers
Malaysia is the second largest producer of edible bird’s nest (EBN) in the world, but it has encountered problems when its main export market, China, imposed a ban on EBN products originating from the country. Edible bird’s nest products are products made of the hardened saliva secretions of swiftle...
Enregistré dans:
| Auteurs principaux: | , , , |
|---|---|
| Format: | Article |
| Langue: | English |
| Publié: |
Routledge
2014
|
| Accès en ligne: | http://psasir.upm.edu.my/id/eprint/37614/1/Factors%20affecting%20intention%20to%20purchase%20edible%20bird%E2%80%99s%20nest%20products%20the%20case%20of%20Malaysian%20consumers.pdf |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|