Influence of brand loyalty on consumer sportswear
The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, pro...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
Faculty of Economics and Management, Universiti Putra Malaysia
2008
|
| Online Zugang: | http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Schreiben Sie den ersten Kommentar!