Influence of brand loyalty on consumer sportswear
The purpose of this research is to investigate how the respondents are influenced by factors of brand loyalty towards sportswear brands. Previous research adopted seven factors to test in the Malaysian environment. The seven factors of brand loyalty are brand name, product quality, price, style, pro...
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| Autors principals: | , |
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| Format: | Article |
| Idioma: | English |
| Publicat: |
Faculty of Economics and Management, Universiti Putra Malaysia
2008
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| Accés en línia: | http://psasir.upm.edu.my/id/eprint/39430/1/39430.pdf |
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