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Exploring influences of consumer socialization agents on branded apparel purchase among urban Malaysian tweens

Tween consumers today interact with brands, television media and friends as their main agents of socialization. These agents have impacts on their consumption patterns. In the Malaysian market, the tween segment has emerged and also taken the retail trade by storm. Tweens are now able to influence t...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awduron:	Boon, Carol Chui Teo, Md Sidin, Samsinar, Mohamad Nor, Mohd Izzudin
Fformat:	Erthygl
Iaith:	English
Cyhoeddwyd:	Universiti Putra Malaysia Press 2013
Mynediad Ar-lein:	http://psasir.upm.edu.my/id/eprint/40396/1/Exploring%20Influences%20of%20Consumer%20Socialization%20Agents%20on%20Branded%20Apparel%20Purchase%20among%20Urban%20Malaysian%20Tweens.pdf
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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