Perceived value and perceived usefulness of halal labeling: the role of religion and culture
This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims. Factor anal...
Salvato in:
| Autori principali: | , |
|---|---|
| Natura: | Articolo |
| Lingua: | English |
| Pubblicazione: |
Elsevier
2015
|
| Accesso online: | http://psasir.upm.edu.my/id/eprint/45799/1/HALAL.pdf |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
Lascia un commento!