Perceived value and perceived usefulness of halal labeling: the role of religion and culture
This research identifies the impact of the perceived value and perceived usefulness of a halal-labeled product, culture and religion on intent to purchase and intent to patronize stores using data from 10 in-depth interviews and 303 self-administered questionnaires among British Muslims. Factor anal...
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| Autores Principales: | , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
Elsevier
2015
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| Acceso en línea: | http://psasir.upm.edu.my/id/eprint/45799/1/HALAL.pdf |
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