Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia

A survey has been conducted to audit the corporate image of selected GLCs in Malaysia using corporate identity elements, where data were collected from a sample of middle managers. Correlation analysis was used to analyze the data. Results indicated that all studied elements of corporate identity co...

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Bibliographic Details
Main Authors: Bidin, Rosmiza, Muhaimi, Aida, Bolong, Jusang
Format: Article
Published: Elsevier 2014
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