Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
Many countries are heavily dependent on tourism receipts as a major source of foreign revenue, especially in the developing nations in the south-east Asian region such as Thailand, Indonesia, and Malaysia. Tourism and its related activities are often used as a catalyst for economic growth and develo...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit |
| Sprache: | English |
| Veröffentlicht: |
2014
|
| Schlagworte: | |
| Online Zugang: | http://psasir.upm.edu.my/id/eprint/52025/1/FEP%202014%2016RR.pdf |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|