Key dimensions of city brand personality of Melaka Historic City, Malaysia
A city can seek to take a particular brand personality through various branding strategies. Nevertheless, people may interpret the communicated messages through the prism of their perceptual experiences and, therefore, might react differently to a brand message as to what it was initially designed f...
Sparad:
| Huvudupphovsman: | |
|---|---|
| Materialtyp: | Lärdomsprov |
| Språk: | English |
| Publicerad: |
2015
|
| Ämnen: | |
| Länkar: | http://psasir.upm.edu.my/id/eprint/58100/1/FBMK%202015%2072IR.pdf |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|