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Factors influencing consumption decision of fresh fruits from Malaysia: a case of foreign nationals in Malaysia

This study was carried out as a move to increase Malaysia’s fruit exports. The purpose of this study was to identify factors that influence the consumption decision of foreign nationals in Malaysia as move to understand their behavior and pattern in purchasing fresh fruits from Malaysia. This study...

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Autori principali:	Suntharalingam, Chubashini, Terano, Rika
Natura:	Articolo
Lingua:	English
Pubblicazione:	Faculty of Food Science and Technology, Universiti Putra Malaysia 2017
Accesso online:	http://psasir.upm.edu.my/id/eprint/58364/1/%2813%29.pdf
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