Factors influencing consumption decision of fresh fruits from Malaysia: a case of foreign nationals in Malaysia
This study was carried out as a move to increase Malaysia’s fruit exports. The purpose of this study was to identify factors that influence the consumption decision of foreign nationals in Malaysia as move to understand their behavior and pattern in purchasing fresh fruits from Malaysia. This study...
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| Main Authors: | , |
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| Format: | Article |
| Sprog: | English |
| Udgivet: |
Faculty of Food Science and Technology, Universiti Putra Malaysia
2017
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| Online adgang: | http://psasir.upm.edu.my/id/eprint/58364/1/%2813%29.pdf |
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