Customer service: management commitment and performance within industrial manufacturing firms
The concept of customer service (CS) as applied within manufacturing firms had and will continue to increase in importance. CS is seen as another source of competitive advantage with greater revenue generating potential among manufacturers. However, management commitment to customer service (MCCS) i...
Wedi'i Gadw mewn:
| Prif Awduron: | , , |
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| Fformat: | Conference or Workshop Item |
| Iaith: | English |
| Cyhoeddwyd: |
Academy of Marketing Science
1997
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| Mynediad Ar-lein: | http://psasir.upm.edu.my/id/eprint/60405/1/Customer%20service%20management%20commitment%20and%20performance%20within%20industrial%20manufacturing%20firms.pdf |
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