Customer service: management commitment and performance within industrial manufacturing firms
The concept of customer service (CS) as applied within manufacturing firms had and will continue to increase in importance. CS is seen as another source of competitive advantage with greater revenue generating potential among manufacturers. However, management commitment to customer service (MCCS) i...
Enregistré dans:
| Auteurs principaux: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Langue: | English |
| Publié: |
Academy of Marketing Science
1997
|
| Accès en ligne: | http://psasir.upm.edu.my/id/eprint/60405/1/Customer%20service%20management%20commitment%20and%20performance%20within%20industrial%20manufacturing%20firms.pdf |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Soyez le premier à ajouter un commentaire!