Customer service: management commitment and performance within industrial manufacturing firms
The concept of customer service (CS) as applied within manufacturing firms had and will continue to increase in importance. CS is seen as another source of competitive advantage with greater revenue generating potential among manufacturers. However, management commitment to customer service (MCCS) i...
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| 主要な著者: | , , |
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| フォーマット: | Conference or Workshop Item |
| 言語: | English |
| 出版事項: |
Academy of Marketing Science
1997
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| オンライン･アクセス: | http://psasir.upm.edu.my/id/eprint/60405/1/Customer%20service%20management%20commitment%20and%20performance%20within%20industrial%20manufacturing%20firms.pdf |
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