Customer service: management commitment and performance within industrial manufacturing firms
The concept of customer service (CS) as applied within manufacturing firms had and will continue to increase in importance. CS is seen as another source of competitive advantage with greater revenue generating potential among manufacturers. However, management commitment to customer service (MCCS) i...
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| Główni autorzy: | , , |
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| Format: | Conference or Workshop Item |
| Język: | English |
| Wydane: |
Academy of Marketing Science
1997
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| Dostęp online: | http://psasir.upm.edu.my/id/eprint/60405/1/Customer%20service%20management%20commitment%20and%20performance%20within%20industrial%20manufacturing%20firms.pdf |
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