Customer service: management commitment and performance within industrial manufacturing firms
The concept of customer service (CS) as applied within manufacturing firms had and will continue to increase in importance. CS is seen as another source of competitive advantage with greater revenue generating potential among manufacturers. However, management commitment to customer service (MCCS) i...
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| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Conference or Workshop Item |
| Γλώσσα: | English |
| Έκδοση: |
Academy of Marketing Science
1997
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| Διαθέσιμο Online: | http://psasir.upm.edu.my/id/eprint/60405/1/Customer%20service%20management%20commitment%20and%20performance%20within%20industrial%20manufacturing%20firms.pdf |
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