Customer service: management commitment and performance within industrial manufacturing firms

The concept of customer service (CS) as applied within manufacturing firms had and will continue to increase in importance. CS is seen as another source of competitive advantage with greater revenue generating potential among manufacturers. However, management commitment to customer service (MCCS) i...

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Detalles Bibliográficos
Main Authors: Sade, A. Bakar, Bojei, Jamil, Donaldson, G. William
Formato: Conference or Workshop Item
Idioma:English
Publicado: Academy of Marketing Science 1997
Acceso en liña:http://psasir.upm.edu.my/id/eprint/60405/1/Customer%20service%20management%20commitment%20and%20performance%20within%20industrial%20manufacturing%20firms.pdf
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