Customer service: management commitment and performance within industrial manufacturing firms
The concept of customer service (CS) as applied within manufacturing firms had and will continue to increase in importance. CS is seen as another source of competitive advantage with greater revenue generating potential among manufacturers. However, management commitment to customer service (MCCS) i...
שמור ב:
| Main Authors: | , , |
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| פורמט: | Conference or Workshop Item |
| שפה: | English |
| יצא לאור: |
Academy of Marketing Science
1997
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| גישה מקוונת: | http://psasir.upm.edu.my/id/eprint/60405/1/Customer%20service%20management%20commitment%20and%20performance%20within%20industrial%20manufacturing%20firms.pdf |
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