Customer service: management commitment and performance within industrial manufacturing firms
The concept of customer service (CS) as applied within manufacturing firms had and will continue to increase in importance. CS is seen as another source of competitive advantage with greater revenue generating potential among manufacturers. However, management commitment to customer service (MCCS) i...
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| Những tác giả chính: | , , |
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| Định dạng: | Conference or Workshop Item |
| Ngôn ngữ: | English |
| Được phát hành: |
Academy of Marketing Science
1997
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| Truy cập trực tuyến: | http://psasir.upm.edu.my/id/eprint/60405/1/Customer%20service%20management%20commitment%20and%20performance%20within%20industrial%20manufacturing%20firms.pdf |
| Các nhãn: |
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