The impact of employer brand discrepancy and employer attraction on employer brand loyalty
Employer brand is a package of functional, economic and psychological benefits provided by employer that makes an organization a desirable place to work. If employers are not fulfilling the employer brand promised to employees, it influences the employees' intent to leave, disloyalty, and job s...
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| Главные авторы: | , , , , , |
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| Формат: | Conference or Workshop Item |
| Язык: | English |
| Опубликовано: |
Panoply Consultancy
2017
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| Online-ссылка: | http://psasir.upm.edu.my/id/eprint/64954/1/2017-1.pdf |
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