Effects of memorable tourism experiences as mediators on visits to Mulu National Park Sarawak, Malaysia
Tourism experience at a destination is a powerful driver of future behaviour because it determines satisfaction and memorable experience. Studies have shown that satisfying tourism experience alone is not sufficient for tourist to remain loyal to a destination as statistics on Mulu National Pa...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/67187/1/IPTPH%202016%204%20IR.pdf |
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