Antecedents and consequences of destination image of Malaysia from perspective of west Asian Tourists

One of the major concerns of the tourism industry in any country is to develop a positive image about the country globally. The basic objective of this study is to analyze the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values, lifestyle...

Полное описание

Сохранить в:
Библиографические подробности
Главный автор: Mohammed Kani, Yusuf Ahmed
Формат: Thesis
Язык:English
Опубликовано: 2015
Предметы:
Online-ссылка:http://psasir.upm.edu.my/id/eprint/68102/1/gsm%202015%209%20ir.pdf
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!