The Determination of an Affective, Cognitive and Conative Measure of Consumer Ethnocentrism
As a measure of consumer ethnocentrism, CETSCALE has aroused great interest in the field of consumer behaviour. However, despite CETSCALE's popularity, there is sufficient theoretical evidence to support investigating its content validity. Various authorities have questioned the purity of th...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Thesis |
| Idioma: | English English |
| Publicado: |
2007
|
| Subjects: | |
| Acceso en liña: | http://psasir.upm.edu.my/id/eprint/6881/1/GSM_2006_9.pdf |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Sexa o primeiro en deixar un comentario!