The impact of corporate image on students’ satisfaction and loyalty

Over the last few years, institutional image has become an important element to the competitiveness of higher education institutions. The increase in the number of both public and private higher education institutions (HEI) in Malaysia has resulted in the industry becoming relatively very competit...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Abdullah, Zulhamri, Omar Ali, Siti Rapidah
Formatua: Artikulua
Hizkuntza:English
Argitaratua: Zes Rokman Resources 2018
Sarrera elektronikoa:http://psasir.upm.edu.my/id/eprint/74192/1/The%20impact%20of%20corporate%20image.pdf
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