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Malaysian halal certification and Malaysia as global halal hub: the awareness and acceptance by the OIC members food manufacturers

Malaysia as a member of the Organization of Islamic Conference (OIC) is pushing its Halal certification as an international standardized logo to be used by all Muslim nations. This move is supported by the OIC members, but other countries such as Turkey, Pakistan, and Abu Dhabi are also starting to...

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Autori principali: Abdul Rahman, Rozailin, Mohamed, Zainal Abidin, Rezai, Golnaz
Natura: Conference or Workshop Item
Lingua:English
Pubblicazione: 2015
Accesso online:http://psasir.upm.edu.my/id/eprint/75487/1/AAMC2015-2.pdf
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spelling oai:psasir.upm.edu.my:75487 http://psasir.upm.edu.my/id/eprint/75487/ Malaysian halal certification and Malaysia as global halal hub: the awareness and acceptance by the OIC members food manufacturers Abdul Rahman, Rozailin Mohamed, Zainal Abidin Rezai, Golnaz Malaysia as a member of the Organization of Islamic Conference (OIC) is pushing its Halal certification as an international standardized logo to be used by all Muslim nations. This move is supported by the OIC members, but other countries such as Turkey, Pakistan, and Abu Dhabi are also starting to show interest in promoting their own Halal logo. Questionnaires were distributed to 100 OIC’s Halal food manufacturers during the 9th International Halal Showcase 2012, while 200 respondents were contacted through online survey. The results suggested that Malaysia in terms of strategic location, expertise in Halal research, and it background in Halal are the direct measures of the food manufacturers’ attitudes to accept Malaysian Halal Certification and Malaysia as the Halal Hub among themselves. Furthermore, the influence of perceived behavioral control including the processing fees, information exposure, and government incentives make them more aware about trusted Halal certification. 2015 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/75487/1/AAMC2015-2.pdf Abdul Rahman, Rozailin and Mohamed, Zainal Abidin and Rezai, Golnaz (2015) Malaysian halal certification and Malaysia as global halal hub: the awareness and acceptance by the OIC members food manufacturers. In: 11th Asian Academy of Management International Conference 2015 (AAMC 2015), 2-4 Oct. 2015, Penang, Malaysia. (pp. 423-431).
institution UPM IR
collection UPM IR
language English
description Malaysia as a member of the Organization of Islamic Conference (OIC) is pushing its Halal certification as an international standardized logo to be used by all Muslim nations. This move is supported by the OIC members, but other countries such as Turkey, Pakistan, and Abu Dhabi are also starting to show interest in promoting their own Halal logo. Questionnaires were distributed to 100 OIC’s Halal food manufacturers during the 9th International Halal Showcase 2012, while 200 respondents were contacted through online survey. The results suggested that Malaysia in terms of strategic location, expertise in Halal research, and it background in Halal are the direct measures of the food manufacturers’ attitudes to accept Malaysian Halal Certification and Malaysia as the Halal Hub among themselves. Furthermore, the influence of perceived behavioral control including the processing fees, information exposure, and government incentives make them more aware about trusted Halal certification.
format Conference or Workshop Item
author Abdul Rahman, Rozailin
Mohamed, Zainal Abidin
Rezai, Golnaz
spellingShingle Abdul Rahman, Rozailin
Mohamed, Zainal Abidin
Rezai, Golnaz
Malaysian halal certification and Malaysia as global halal hub: the awareness and acceptance by the OIC members food manufacturers
author_facet Abdul Rahman, Rozailin
Mohamed, Zainal Abidin
Rezai, Golnaz
author_sort Abdul Rahman, Rozailin
title Malaysian halal certification and Malaysia as global halal hub: the awareness and acceptance by the OIC members food manufacturers
title_short Malaysian halal certification and Malaysia as global halal hub: the awareness and acceptance by the OIC members food manufacturers
title_full Malaysian halal certification and Malaysia as global halal hub: the awareness and acceptance by the OIC members food manufacturers
title_fullStr Malaysian halal certification and Malaysia as global halal hub: the awareness and acceptance by the OIC members food manufacturers
title_full_unstemmed Malaysian halal certification and Malaysia as global halal hub: the awareness and acceptance by the OIC members food manufacturers
title_sort malaysian halal certification and malaysia as global halal hub: the awareness and acceptance by the oic members food manufacturers
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/75487/1/AAMC2015-2.pdf
_version_ 1819299239008665600
score 13.4562235

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