Consumer attitude toward shopping malls : a study on consumer activities inside shopping malls and consumer shopping orientations

This study aims to identify consumer attitude toward shopping malls, focusing on the activities that consumers engaged in while inside the mall and the different orientations that draw consumers to shopping malls. Literature research revealed that people's attitude toward shopping is a function...

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Detalhes bibliográficos
Autor principal: Karumanan, Malathi
Formato: Thesis
Idioma:English
English
Publicado em: 2000
Assuntos:
Acesso em linha:http://psasir.upm.edu.my/id/eprint/77890/1/T%20GSM%202000%2013%20%281900118380%29%20UPM%20IR.pdf
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