Consumer's choice and decision making of mobile phone service operator

Previosly, the Malaysian telecommunication industry was monopolised by Telekom Malaysia Berhad, but now with four other main players in the field, consumers are at the advantage of having loathed of choices. Basically the objective of this study is to determine factors that consumers take into consi...

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Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Khairuddin, Siti Khairulnur Azlinda
Format: Thesis
Jezik:English
English
Izdano: 2001
Teme:
Online dostop:http://psasir.upm.edu.my/id/eprint/77915/1/t%20GSM%202001%2016%20%281900118320%29.pdf
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